PAUL BASSETT STICK COFFEE PACKAGE DESIGN
These are 2 types of stick coffee package for a specialty coffee brand, Paul Bassett.
HEAZ designed the renewal of the signature blend and the new Dolce Latte package.
We focused on consistently applying Paul Bassett's premium identity and unifying the package mood by product line.
The iced coffee image on the front of the signature blend stick coffee package highlight the features of the product, which dissolves well even in cold ice with fine bean powder.
The Dolce Latte stick coffee package also captures product characteristics with an image of Dolce Latte that adds sweet condensed milk to the creamy latte.
Client. PAUL BASSETT
Year. 2022
Brand Location. South Korea
Art Director. Yumi Jung
Designer. Miae Kim, Soyeon Kim, Mingyeong Kim
Photographer. Junghun Yeom, SiU studio
